A curated premium gin and alcohol-free spirits brand from the Netherlands — seven distinctive bottles, one uncompromising standard of quality.
Premium Spirits / E-commerce
Commercial Strategy & Advisory
The Netherlands
drankshop.com
Drankshop was born from a simple but uncompromising conviction: that ordinary is never enough. Every bottle in the collection is a deliberate choice — selected, curated, and positioned to deliver a specific sensory experience.
The brand spans seven SKUs across two categories: craft gin and alcohol-free spirits. Each product carries its own identity, flavor story, and visual language — while the Drankshop name serves as a mark of uncompromising quality across all of them.
With a Dutch-first voice and a design language borrowed from editorial fashion and premium lifestyle brands, Drankshop positions itself at the intersection of craft, culture, and modern consumption.
Signature
SKUs
Jenever · citrus · clean finish
Citrus · warm herbs · pepper
Thyme · rozemarijn · zachte sinaasappel
Jasmine · roos · citrus
Grapefruit · floral · herbs
Yuzu · aardbei · roos · kruiden
Perfecte balans · verfijnd · complex
drankshop.com
Drankshop had a compelling product and a distinct brand voice. What they needed was a commercial architecture to match — and a strategy for building a sustainable direct-to-consumer business in a competitive market.
Defined Drankshop's competitive positioning in the premium craft spirits market — articulating the 'Puur. Vers. Compromisloos.' brand promise into a clear commercial proposition.
Designed the go-to-market strategy for the online channel, covering customer acquisition, retention levers, and a product-led growth model anchored in the 7-SKU range.
Built the commercial backbone: pricing strategy, margin structure, channel mix, and a wholesale-to-DTC roadmap that positions Drankshop for scalable growth.
Each product given a distinct commercial identity within the brand architecture.
From single-channel DTC to a multi-channel mix including wholesale and hospitality.
Alcohol-free spirits range developed and launched as a growth category.
Premium pricing strategy implemented, protecting margin while justifying brand value.
Visit drankshop.com to explore the full collection, discover each spirit’s story, and order directly.
